Defaming someone’s reputation or a brand is comparatively very easy on the web especially when someone can post defamatory comments about you anonymously.
Give importance to online presence: Have a website for your brand and make sure it ranks number one in search engines for your brand name.
Anyone can make a profile with your brand on different social websites so it's important that you make it first and let the world know about your official profile page by linking it from your website.
Provide a platform to customers: Provide your customers with platforms that will help them discuss their problems like a blog, live chat contact us forms, discussion boards. If you don’t this customers don’t have any option but to discuss their problems on a third party website which can directly affect your online reputation.
Be Cool: Don’t panic when you find something negative about you on the internet. If something negative is posted about you on a third party website ask its owner to remove it. If he/she is not willing to do so ask him to add your feedback on that post. Don’t be harsh try to address the concerns and try to be humble.
Monitor: Always monitor. Being proactive is better than being reactive. Use services like Google and Yahoo alert, tracker etc.
Time: Try to monitor every hour and act as fast as possible when you get some negative stuff about your band.
Improve: See the positive side it. A negative post about could help you to improve your process.
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