Online Reputation Management – Try to Rule The Web

Defaming someone’s reputation or a brand is comparatively very easy on the web especially when someone can post defamatory comments about you anonymously.

Give importance to online presence: Have a website for your brand and make sure it ranks number one in search engines for your brand name.

Anyone can make a profile with your brand on different social websites so it's important that you make it first and let the world know about your official profile page by linking it from your website.

Provide a platform to customers: Provide your customers with platforms that will help them discuss their problems like a blog, live chat contact us forms, discussion boards. If you don’t this customers don’t have any option but to discuss their problems on a third party website which can directly affect your online reputation.

Be Cool: Don’t panic when you find something negative about you on the internet. If something negative is posted about you on a third party website ask its owner to remove it. If he/she is not willing to do so ask him to add your feedback on that post. Don’t be harsh try to address the concerns and try to be humble.

Monitor: Always monitor. Being proactive is better than being reactive. Use services like Google and Yahoo alert, tracker etc.

Time: Try to monitor every hour and act as fast as possible when you get some negative stuff about your band.

Improve: See the positive side it. A negative post about could help you to improve your process.

A Marketing Plan for a Software Company

Every marketing plan follows a basic structure that outlines strategies and tactics for pricing, promotions, product, and place, but plan content must be tailored according to the industry. Regardless of what your software does, a competitor is likely offering similar features — if not now, then he will soon. So tailor your marketing plan to emphasize your customer rather than your product features. Demonstrate how your software makes your customers’ lives easier or better.

Software Differentiators

According to veteran technology software marketer Mike Feeley from Austin, Texas, marketing should be targeted to the audience for which the software was built. This relates directly to your product pricing: Software can be very expensive, limiting the target audience. You can’t afford to woo self-employed consultants working from home if your software is out of their price range and better suited for larger companies. However, if your software is on a mobile platform, target the road warriors who depend on their “smart” electronic devices. This expands your customer base to include those willing to spend a few dollars for a mobile software app.

Gathering Users and Early Customers

Many technology companies find Beta testers as their “guinea pig” customers, offering their products for free in exchange for user feedback. This is a helpful development tool and a strategy to get early adopters as customers while getting them to influence other prospective customers. If you’re selling business software, offer a free trial or limited functionality installations that allow users to access some of the features but not all until they purchase the product. You can give the software away to individuals and businesses but charge an annual licensing and maintenance or support fee. You then have customers ready to buy your next version or upgrade.

Differentiate Yourself Online

Assume all of your competitors are online in some way, so it’s easy to get lost in a crowded online environment. One way to differentiate your software from your competitors’ is to create “explainer videos.” These allow you to be creative in a field that can be droll without spending a lot of money. Using humor and eye-catching visuals, demonstrate how your software solves real-life problems that your target audience can relate to. Detail upcoming software versions. Hiring a good scriptwriter, voice talent and even an actor are good uses of marketing dollars. Put the videos on your website and social media sites, then conduct regular searches to see if they are shared on other sites you can target in the future.

Become a Thought Leader

Build your image as a thought leader by creating a strong online presence through content marketing. This will put you at the top of Internet searches. Write blogs and articles to share on social media and on websites that allow users to post material. Ask a local newspaper if you can contribute a regular column. Also use videos, slideshows, and infographics. Vary your topics so you’re not always promoting your product; demonstrate that you identify with challenges your customers face. Use reader feedback to qualify customers for sales leads.

If you need full digital marketing services for software company, then visit CyberVision International.

A Complete Social Media Optimization Strategy

Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines such as Google, Bing or more recently Duck Go to fuel your marketing campaign has been a strategy that’s been successful for years. But as social media has grown to become one of the top platforms to reach consumers, new approaches to digital marketing have started to emerge. One of the top strategies being used by businesses looking to maximize their reach online is Social Media Optimization (SMO).

The lines between social media marketing and search engine marketing are becoming increasingly blurred. In the past, they’ve been looked at as two separate and distinct aspects of marketing. But the reality is that they’re more intertwined than you might think.

While Google hasn’t stated that social media directly influences its search algorithm yet, there’s evidence to suggest that it does. One survey found that 50% of companies that aren’t succeeding with SEO aren’t integrating social media marketing.

A social media strategy should focus on growing your presence and achieving measurable results. This post outlines how to setup your strategy in seven steps:

1. Ensure Your Social Goals Solve Challenges

2. Extend Efforts throughout Your Organization

3. Focus on Networks That Add Value

4. Create Engaging Content

5. Identify Business Opportunities through Social

6. Engage Instead of Ignore

7. Track, Improve and Market Your Efforts

In order to have a presence on social media, you’ve got to be on social media. Make sure to log in to each of your social media accounts, daily. Even over the weekends. Some of the best activity we’ve seen for businesses with a strong social media presence occurs during the weekends.

Making sure your social pages have regular activity is important. Leveraging the massive reach of social media to distribute content is easy and powerful. There are two different types of content you’ll post; content you’ve created and content others have created.

Make it a goal to search out and find 5 new people to connect with, each day, through one of your social media networks. Find people who are interested in topics similar to what products or services you provide. Establish a connection and start a dialogue, ask for their opinions and thoughts on things.

It’s great to be active on social media, but it’s also a great tool to be able to perform a very detailed competitive analysis. Each day you should be checking your competitor’s social media pages and taking note of what they’re doing. See which posts get the best responses and engagement from their fans. See what new things they’re posting about and test similar posts with your audience.

Digital Marketing Agency in Pakistan– Keeping You in the Game

It is not surprising to see how important the internet has become in this day and age. Most, if not all, businesses have a website in order to help increase their return on investment (ROI). The internet is no longer limited to communication services such as emails and chat because there are numerous opportunities available online. If you were to take a look at the different companies and entrepreneurs that were able to achieve a high level of success, you will notice that they have developed websites and placed their services and merchandise there for everyone to see.

However, they simply did not design and set up everything on their own. This is an entirely different industry, and not everyone is well-informed or has the experience to build a website from scratch. On top of that, there are various advertising techniques to be utilized in order to increase the traffic to your site. When you have plans of setting up your own page, you need to hire the professionals to accomplish this task for you. What you need are the services of a digital marketing agency from Pakistan.

Hiring these service providers will enable you to use the most effective promotional strategy that will help increase your business’ sales through your site. On top of that, you will be able to focus on other matters when you have them on board. However, with the various agencies available these days, it is highly important for you to carry out your research ahead of time. Doing so will enable you to find a company that can meet your requirements at a price you will be comfortable with. It will also help you determine who has been in the business for a long time and if they have developed a good reputation at the same time. On top of that, you will be able to determine the scam artists from the real thing.

When you are in the searching process, there are some things that need to be kept in mind. First of all, you need to ask for their work portfolio. This will give you the opportunity to take a look at their previous projects. In addition to that, you will be able to find out who their previous clients were and you will be able to get in touch and inquire from them with regard to how they do their job, and if they were able to meet the objectives set by their clientele.

Moreover, you also need to see to it that they are experts with the different SEO strategies. These will come in handy when you want to ensure your website’s success. In case the first techniques they utilized did not work out, they will be able to move on with the next one that can meet your goals and help keep you in the game at the same time.